creative direction

brand building

Activities that increase the value of a brand. These include branding and marketing communications.

brand refresh

corporate identity (CI)

The recognisable public face of an organisation, which includes visual and other tangible elements that define its brand. The combination of name, logo, typeface, and colour palette, as wel...

creative brief

The document that informs the creative team about the requirements, objectives and deliverables for a creative initiative. The Stepworks Creative Brief Engine is an interactive tool that st...

sales enablement

The process of providing sales teams with appropriate knowledge and support tools to engage prospects and sell effectively.

messaging framework

A structured approach to articulating the central messages of a brand prior to amplification in various channels. The messaging framework may include a brand strategy, brand model with prom...