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Brand building glossary

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X-channel

Or cross channel, refers to the integration of various marketing channels, such as social media, email, mobile, and web, to create a seamless and consistent brand experience for customers a...

service brand

A brand representing a service rather than a product.

SEO

Search Engine Optimisation is the process of developing content that supports a high web page ranking by search engines such as Google.  

co-branding

The process of two or more brands endorsing a product or service. It usually occurs when the brands have similar values and goals, and can benefit from cooperating. Co-branding can help bot...

launch

A launch is an event or series of events that formally introduce a new product, service, line extension, or brand to the market. The launch typically includes a media conference, product de...

design director

The individual in a branding agency responsible for ensuring a creative team’s design proposals answer the creative brief.

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