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Brand building
glossary

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F

freemium

A portmanteau of “free” and “premium”. A business model in which a brand offers a basic product or service for free, while charging for premium features or services.

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Hong Kong
702, LKF29
29 Wyndham Street
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+852 3678 8700

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160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233

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