hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong
A research initiative designed to obtain an understanding about the reality of a brand. It explores and identifies the brand's, and competitors, current positioning in the market. It typically covers strategy, strengths and weaknesses, unique buying propositions, statements in terms of mission, values and vision, as well as identifying cognitive gaps in the market that can be exploited. The knowledge acquired can inform new directions and pivotal change for the brand and its related offering.
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong