Create competitive advantages with

Wholehearted
Brand Building

Branding. Campaigns. Communications. Digital.

Stepworks in 60 seconds

Breathing new life into insurance

YF Life – Brand development

Leading Asia asset manager aligns brand with business

PAG – Brand evolution

Elevating perceptions of a global financial institution

ICBC (Asia) Private Bank – Brand development

A new era for a beloved Hong Kong icon

HK Tramways – Brand revitalisation

A clinical approach to healthcare identity

Matilda International Hospital – Brand development

OEM manufacturer grows a global brand

Daycraft – Brand development

Facilitating change for a global leader

Alliance Laundry Systems – Brand revitalisation

Matilda International Hospital – Orthopaedics campaign — More patients choose this healthcare leader

Matilda International Hospital – Orthopaedics campaign

Judiciary unveils brand to signify  institutional independence

Judiciary of the Hong Kong Special Administrative Region of the People’s Republic of China – Brand development

A brand identity system for a premium hotel

Kerry Hotels – Brand identity system

Branding heritage

HK Tramways – TramOramic Tour brand development

Bioscience pioneer solves  business challenge with branding

DiagCor Life Science – Brand revitalisation

Cyberport – Recruitment campaign — Hatching a successful tactical campaign

Cyberport – Recruitment campaign

HK Tramways – Ding Ding There Soon campaign — Creatively increasing passenger numbers

HK Tramways – Ding Ding There Soon campaign

See more of our work

Getting results

Our approach has proven effective at building strong brands.

How we get results

Latest news

Fresh developments in brand building.

04 September 2019

Startup whisperer Alabaster sculpts new brand strategy, identity and website

29 July 2019

Swire Pacific teams with brand builders to develop digital sustainability report

11 July 2019

Hotel and hospitality group enlist Hong Kong agency to build their brand strategy, identity and website

See all news

Dive deeper into brand building

The billion dollar kitchen table

The brand builder’s journey begins here. Are your capabilities and expectations for developing your brand well balanced?

What is your brand?

We address the fundamental question – what is a brand? We discuss branding as an instinct, and why it’s useful to view brand in an evolutionary context.

How can you best use a brand building plan?

Every brand needs a sturdy framework from which it can express itself, justify decisions, and more. Make sure when you have a plan, you know how to navigate it…

More insights

Let’s chat

Ask us how we can add value to your business.

hello@stepworks.co
+852 3678 8700

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Or use our enquiry form

Sign up for Wholehearted Brand Building – a practical how-to series designed to help you get more value from your brand