Wholehearted
Brand Building

Our Wholehearted Brand Building methodology helps businesses transform successfully by bringing clarity to those who matter most.

Many businesses undergoing change have gained valuable competitive advantages from our brand-led digitally focused approach.

It’s all about
alignment

Approach

1. Clarify 2. Simplify 3. Amplify
Understand your business objectives, your stakeholders, and why they value your offering.
Concisely express your brand to attract and engage stakeholders, and be easily recalled.
Craft brand touch points that will positively influence your audience, and create awareness, understanding and desire for what you have to offer.

Brand building
to influence reputation

Branding

Defines and expresses who you are, gets you remembered, signals value, and influences perception.

Strategic.

Guides and affects everything you do.

Marketing communications

Creates awareness and desire to influence behaviour, making your offering easier to recall and to trust.

Usually tactical.

More effective with a clear, distinctive, relevant brand.

Effective branding brings valuable competitive advantages

Inspire trust
Inspire trust
Motivate change
Motivate positive change
Differentiate
Be noticed and remembered
Attract customers and talent
Attract customers and talent
Defend position
Establish and defend position
Drive growth
Drive growth

Typical brand building process

  • Brand
    discovery
  • Brand
    strategy
  • Brand
    identity
  • Website
    development
  • Marketing
    comms
  • Brand
    management
  • Brand
    launch
See more
  • Brand advisory
  • Brand audit
  • Brand research
  • Brand architecture
  • Brand model
  • Digital strategy
  • Employer branding
  • Internationalisation and localisation
  • Key messaging
  • Naming
  • Story
  • Positioning
  • Design strategy
  • Design language
  • Identity systems
  • Internationalisation and localisation
  • Logo
  • Product
  • Packaging
  • Analytics (digital)
  • API integration
  • CMS (digital)
  • Content creation
  • Digital advisory
  • Ecommerce
  • Security planning
  • SEO strategy
  • UX and UI
  • Web apps
  • Web development
  • Advertising
  • Brand application
  • Brand spirit video
  • Digital
  • Localisation
  • Presentations
  • Spacial and exhibitions
  • Strategy
  • Video
  • Digital assets
  • Guidelines
  • Social media toolkit
  • Templates
  • Branded merchandise
  • Brand video
  • Internal posters
  • Launch eDM
  • Launch presentation deck

Let’s talk about your business

hello@stepworks.co
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

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