1. Lay the groundwork
The brand builder’s journey begins here. Are your capabilities and expectations for developing your brand well balanced?
3-minute read
2. Know your frenemies
The creative process is fraught with contradictions. Reconcile these four forces to strike the right balance in your branding efforts…
4-minute read
3. Assemble your dream team
Effective teamwork requires a mixture of oppositional traits and skills. Can your brand team find the sweet spot in healthy conflict?
3-minute read
4. Plan ahead
Every brand needs a sturdy framework from which it can express itself, justify decisions, and more. Make sure when you have a plan, you know how to navigate it…
3-minute read
5. Single value
We address the fundamental question – what is a brand? We discuss branding as an instinct, and why it’s useful to view brand in an evolutionary context.
3-minute read
6. Find your purpose
Brand purpose can help you attract like-minded people, strengthen the meaning of your brand and move your organisation closer to its goals.
3-minute read
7. Manage perceptions
How is your brand perceived? Learn how you can occupy the right space in your audience’s minds to gain competitive advantage.
4-minute read
8. Keep your promise
Honouring your promise builds trust, but breaking it tarnishes reputation. Find out what makes an effective promise.
2-minute read
9. Clarify your character
Your brand personality shapes how your audience identifies with you. Can you find the balance in expressing a winning personality?
4-minute read
10. Express your essence
The brand DNA is central to your brand plan. We reveal a four-step formula to guide your brand’s expression
3-minute read
11. Make your own model
You’ve got all the pieces. Now put it all together. Find out the most effective way to get your brand model in good shape.
3-minute read
12. Better brief, better outcome
Ready to start some creative? Before you begin, make sure your brief is on-point for a positive, effective result
4-minute read
13. Look your best
After strategy comes building your brand identity. Set yourself up for success by signalling value through design. Here’s how...
4-minute read
14. Create value
An effective logo creates a perception of value. We share some key pointers that ensure a successful outcome for your design...
4-minute read
15. Crisis branding
A strong brand is a valuable asset in a crisis. And when crisis forces an organisation to change, its brand should align with the change
4-minute read
16. Website development
Your website is potentially your most valuable brand-building asset. Here we examine why, and how to get more value from it
5-minute read
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