HKEX is the leading stock exchange in the Asia timezone. After speaking with 18 firms, the bourse selected Stepworks as a key branding, design and digital partner to collaborate on various projects over several years.
Objectives included amplifying the unique brand heritage of HKEX. The collaborators also sought to develop initiatives to foster a healthy working culture, and brand guidelines for in-house teams.
Comprehensive HKEX brand guidelines ensure ongoing communication consistency. This brand toolkit includes templates for stationery, presentation decks, and digital and traditional advertising campaigns.
Continually upgraded brand experience – The HKEX and Stepworks teams continually improved many aspects of the brand expression.
Expert project guidance – Stepworks served as HKEX’s consultant and sounding board for many dimensions of their brand, with deliverables covering design, digital, and customer experience.
World class IPO events – For flair and impact the uniquely Hong Kong HKEX IPO celebration now equals any globally.
Successful partnership – HKEX and Stepworks created a dependable partnership to showcase the unique style of the exchange on the global stage.
Enjoyable productivity – Mission-critical projects were completed without fuss. The shared purpose led to a positive experience for everyone.
“HKEX, Asia’s global exchange group, was delighted to work with Stepworks on a number of key branding, design and digital projects over the last 2 years. Stepworks worked with us on the production of brand guidelines, digital assets, and our iconic and significantly enhanced new HKEX Market Open Ceremonies. Throughout the year newly listed companies, VIPs and charities participate in this unique event celebrating Hong Kong’s financial markets, showcasing Hong Kong’s unique role as a super-connector between China and the World. Stepworks’ collaboration focused on amplifying our unique brand heritage, our values and the vibrancy of our markets. We look forward to continuing to work with them on producing compelling and inspiring creative and digital content.”
Tori Cowley, Group Chief Communications Officer
Hong Kong Exchanges and Clearing Limited
Compliance commoditises banks, private equity firms, fund houses and fintech businesses. Investing in brand pays dividends in a financial enterprise because it creates positive perceptions and a memorable difference. From multinational institutions to hedge funds and venture capital firms, the combined investments and AUM of the finance sector companies we have worked with exceeds US$140 billion. Much of our work is done under NDA and cannot be showcased publicly on our website. See more of our work also in financial services branding.
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