Focus
Branding, brand-led digital, brand-led campaigns
Focus
Branding, brand-led digital, brand-led campaigns
Expertise
B2B, finance, insurance, health, hospitality, industrial, not-for-profit
Founded
1994
Base
Hong Kong
Reach
Global
Ownership
Partner-owned and operated
Wholehearted Brand Building emphasises teamwork. This works because strong brands must resonate with many different types of people. A diverse crew creates more value.
Working with people from different disciplines, cultures and backgrounds widens creative inputs. Experience in different sectors cross-pollinates thinking.
Our approach values listening and learning from the unique insights and experiences of everyone involved.
From left to right
Stephen’s passion for design led to the launch of Stepworks in 1994. He has since contributed to countless brand strategies and creative projects. He brings positive change to ambitious global and local organisations, and the team. Stephen is a board member for the charity Viva Hong Kong.
Shadow has a knack for quickly identifying client needs and untangling the knots in complex projects. With well over a decade’s experience keeping Stepworks projects running like clockwork, Shadow makes sure your investment in branding will earn your business valuable competitive advantages.
Eric combines creativity, logic and enthusiasm to deliver strong, thoughtful design-driven branding in any media. With over 20 years experience in brand building and design, he knows how to deliver solutions that bring strong business benefits.
Paul is known for originating powerful names, slogans and storytelling that distills the essence of organisations, products and services. He has honed his skills over three decades as creative director and copywriter on numerous successful brand building campaigns.
Originally from Panama, Michelle began her creative communications journey in the US, and has since spent many years as a leader at Stepworks. Influenced by western and eastern aesthetics, her design and branding work has both depth and relevance.
[email protected]
+852 3678 8700
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong