Focus
Supporting organisations at pivotal times of change
Expertise
Brand strategy, messaging frameworks, design, campaigns and digital
Founded
1994
Locations
Hong Kong, Singapore
Reach
Global and across cultures
Ownership
Partner-owned and operated
Wholehearted Brand Building emphasises teamwork. This works because strong brands must resonate with many different types of people. A diverse crew creates more value.
Working with people from different disciplines, cultures and backgrounds expands creative inspiration. Experience in different sectors cross-pollinates thinking.
Our approach values listening and learning from the unique insights and experiences of everyone involved.
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From left to right
Stephen’s passion for design led to the launch of Stepworks in 1994. He has since contributed to countless brand strategies and creative projects. He brings positive change to ambitious global and local organisations, and the team. Stephen is a board member for the charity Viva Hong Kong.
Shadow has a knack for quickly identifying client needs and untangling the knots in complex projects. With well over a decade’s experience keeping Stepworks projects running like clockwork, Shadow makes sure your investment in branding will earn your business valuable competitive advantages.
Eric combines creativity, logic and enthusiasm to deliver strong, thoughtful design-driven branding in any media. With over 20 years experience in brand building and design, he knows how to deliver solutions that bring strong business benefits.
Paul is known for originating powerful names, slogans and storytelling that distills the essence of organisations, products and services. He has honed his skills over three decades as creative director and copywriter on numerous successful brand building campaigns.
Originally from Panama, Michelle began her creative communications journey in the US, and has since spent many years as a leader at Stepworks. Influenced by western and eastern aesthetics, her design and branding work has both depth and relevance.
Our brand DNA ‘Wholehearted’ helps us align what we think, say and do. We endeavour to take a wholehearted approach to create positive change for those we work with.
It’s about the quality and effectiveness of what we do together, and not about our individual egos. We believe in the importance of open honest relationships and encourage sharing. As the proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”
We believe in the importance of continuous improvement, kaizen. Always challenge the status quo. This helps us be better in ourselves, as a team, and do better for the clients we serve.
Complexity is easy. Simplicity is hard. But simple is smart, effective and more sustainable. We work smart and hard to simplify without being simplistic.
Wow! Meticulously thought-through and executed brand building solutions help propel positive change that leads to opportunities and solves problems. We work to wow each other by doing our best.
We work with purpose to create value for our customers and one another. We recognize success and share the rewards.
We’re passionate about creating positive change through our brand building skills. We make a conscious effort to be helpful to people – our colleagues, clients, and the charity initiatives we support. We encourage one another to apply kindness, understanding, care and compassion to our thoughts and actions, because why wouldn’t we?
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong