Fast facts

Focus
Supporting organisations at pivotal times of change

Expertise
Brand strategy, messaging frameworks, design, campaigns and digital

Founded
1994

Base
Hong Kong

Reach
Global and across cultures

Ownership
Partner-owned and operated

Our membership of the Magnet Global network extends the reach and expertise our clients enjoy.

Choosing the right crew

Wholehearted Brand Building emphasises teamwork. This works because strong brands must resonate with many different types of people. A diverse crew creates more value.

Working with people from different disciplines, cultures and backgrounds widens creative inputs. Experience in different sectors cross-pollinates thinking.

Our approach values listening and learning from the unique insights and experiences of everyone involved.

Sushant SharmaWordpress Developer

Ivy SinAccounting Clerk

Michelle MirallesDesign Director, Partner

Denis VodisekLead Developer

Ken BeiDigital Developer

Valerie ChongAccount Manager

Tessa CharAccount Manager

Eric ChanDesign Director, Partner

Kaman WongOffice Manager

Wilfred CheungFinancial Controller

Vincent WongVisualiser

Stephen BarryManaging Partner

Cathy AuAdmin Executive

Stella HanCo-founder

Paul RigbyStrategy Director, Partner

William ChangSenior Graphic Designer

Shadow WongHead of Account Servicing, Partner

Cheung Kam ChuenSenior Graphic Designer

Twain DreyerBrand Research Executive

Leadership

From left to right

Stephen Barry – Managing Partner

Stephen’s passion for design led to the launch of Stepworks in 1994. He has since contributed to countless brand strategies and creative projects. He brings positive change to ambitious global and local organisations, and the team. Stephen is a board member for the charity Viva Hong Kong.

Shadow Wong – Head of Account Servicing, Partner

Shadow has a knack for quickly identifying client needs and untangling the knots in complex projects. With well over a decade’s experience keeping Stepworks projects running like clockwork, Shadow makes sure your investment in branding will earn your business valuable competitive advantages.

Eric Chan – Design Director, Partner

Eric combines creativity, logic and enthusiasm to deliver strong, thoughtful design-driven branding in any media. With over 20 years experience in brand building and design, he knows how to deliver solutions that bring strong business benefits.

Paul Rigby – Strategy Director, Partner

Paul is known for originating powerful names, slogans and storytelling that distills the essence of organisations, products and services. He has honed his skills over three decades as creative director and copywriter on numerous successful brand building campaigns.

Michelle Miralles – Design Director, Partner

Originally from Panama, Michelle began her creative communications journey in the US, and has since spent many years as a leader at Stepworks. Influenced by western and eastern aesthetics, her design and branding work has both depth and relevance.

Our values

Wholehearted

Our brand DNA ‘Wholehearted’ helps us align what we think, say and do. We endeavour to take a wholehearted approach to create positive change for those we work with.

Together, wholeheartedly

It’s about the quality and effectiveness of what we do together, and not about our individual egos. We believe in the importance of open honest relationships and encourage sharing. As the proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”

Be better, continuously

We believe in the importance of continuous improvement, kaizen. Always challenge the status quo. This helps us be better in ourselves, as a team, and do better for the clients we serve.

Simplify

Complexity is easy. Simplicity is hard. But simple is smart, effective and more sustainable. We work smart and hard to simplify without being simplistic.

Wow our clients, ourselves and others

Wow! Meticulously thought-through and executed brand building solutions help propel positive change that leads to opportunities and solves problems. We work to wow each other by doing our best.

Create value for one another

We work with purpose to create value for our customers and one another. We recognize success and share the rewards.

Love what we do, and love in what we do

We’re passionate about creating positive change through our brand building skills. We make a conscious effort to be helpful to people – our colleagues, clients, and the charity initiatives we support. We encourage one another to apply kindness, understanding, care and compassion to our thoughts and actions, because why wouldn’t we?

A wholehearted branding firm

Stepworks offers branding, brand building and digital services. Our multicultural team has a global mindset and a track record of creating lasting positive change with ambitious leaders and their organisations.

Fast facts