A wholehearted branding firm

Stepworks offers brand building and digital services. We have a track record of creating lasting positive change with ambitious globally-minded people and their organisations.

Fast facts

Branding, brand-led digital, brand-led campaigns

B2B, finance, insurance, health, hospitality, industrial, not-for-profit


Hong Kong


Partner-owned and operated

Our membership of the Magnet Global network extends the reach and expertise our clients enjoy.

Choosing the right crew

Wholehearted Brand Building emphasises teamwork. This works because strong brands must resonate with many different types of people. A diverse crew creates more value.

Working with people from different disciplines, cultures and backgrounds widens creative inputs. Experience in different sectors cross-pollinates thinking.

Our approach values listening and learning from the unique insights and experiences of everyone involved.

Natalie Goodridge

Natalie GoodridgeAccount Director

Paul Rigby

Paul RigbyCreative Director, Partner

Stella Han

Stella HanCo-founder

Michelle Miralles

Michelle MirallesDesign Director, Partner

Tessa Char

Tessa CharAccount Manager

Denis Vodisek

Denis VodisekLead Developer

Cheung Kam Chuen

Cheung Kam ChuenSenior Graphic Designer

Stephen Barry

Stephen BarryManaging Partner

Camellia Wong

Camellia Wong Account Manager

Eric Chan

Eric ChanDesign Director, Partner

Alice Wong

Alice WongAssociate Admin Manager

Vincent Wong

Vincent WongVisualiser

Kaman Wong

Kaman WongOffice Manager

Shadow Wong

Shadow WongHead of Account Servicing, Partner

Sean Barry

Sean BarryResearch Executive

William Chang

William ChangSenior Graphic Designer

Wilfred Cheung

Wilfred CheungFinancial Controller

Caren Lee

Caren LeeSenior Layout Artist

Ivy Sin

Ivy SinAccounting Clerk

Ken Bei

Ken BeiDigital Developer

Olivia Chan

Olivia ChanSenior Graphic Designer

Stepworks leadership team


From left to right

Stephen Barry – Managing Partner

Stephen’s passion for design led to the launch of Stepworks in 1994. He has since contributed to countless brand strategies and creative projects. He brings positive change to ambitious global and local organisations, and the team. Stephen is a board member for the charity Viva Hong Kong.

Shadow Wong – Head of Account Servicing, Partner

Shadow has a knack for quickly identifying client needs and untangling the knots in complex projects. With well over a decade’s experience keeping Stepworks projects running like clockwork, Shadow makes sure your investment in branding will earn your business valuable competitive advantages.

Eric Chan – Design Director, Partner

Eric combines creativity, logic and enthusiasm to deliver strong, thoughtful design-driven branding in any media. With over 20 years experience in brand building and design, he knows how to deliver solutions that bring strong business benefits.

Paul Rigby – Creative Director, Partner

Paul is known for originating powerful names, slogans and storytelling that distills the essence of organisations, products and services. He has honed his skills over three decades as creative director and copywriter on numerous successful brand building campaigns.

Michelle Miralles – Design Director, Partner

Originally from Panama, Michelle began her creative communications journey in the US, and has since spent many years as a leader at Stepworks. Influenced by western and eastern aesthetics, her design and branding work has both depth and relevance.

Let’s talk

Ask us how we can add value to your business.

[email protected]
+852 3678 8700

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Or use our enquiry form

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