Security Notice: Stepworks never requests payment for employment or offers jobs on messaging apps. All official communications will come from an @stepworks.co email address.

Brand building
glossary

B

brand strategy

The intentional overarching approach that defines what, when and how to communicate, to advance the operational strategy and objectives of an organisation, or the marketing of a commodity or service.


Suggest a term

Let’s talk about building your brand

Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700

Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233