Brand building
glossary

Question

A person whose role is to originate and develop a brand strategy to help an organisation achieve its goals. Strategists use research techniques and methodologies to generate insights that influence the creative execution of a brand and its communications.

Accepted Answer

A person whose role is to originate and develop a brand strategy to help an organisation achieve its goals. Strategists use research techniques and methodologies to generate insights that influence the creative execution of a brand and its communications.

Brand building
glossary

brand strategist

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Brand building glossary

brand strategist

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Brand building
glossary