Many celebrities have been wowed by the gourmet delights of Chef Tom Burney while visiting Hong Kong. Chris Hemsworth, Kylie Minogue and Keanu Reeves are among those who have tasted the personal chef’s delights.
So more people could enjoy his art, Chef Tom decided to launch a premium catering service with gourmet food delivery, plus frozen retal meals.
Tom recruited branding agency Stepworks to crystallise and express his vision of the brand. The collaboration began with brand research and strategy development, which led to the name Invisible Kitchen. The brand was launched with the positioning phrase: Come home to gourmet dining.
Media attention – The eyecatching new brand attracted significant media coverage and was featured in seven publications including the SCMP and Oriental Daily
Effective naming – The evocative name, along with the .com domain, proved both distinctive and thought-provoking
Memorable identity – Quirky illustrations and messaging attracted people’s attention and helped make the brand distinctive
Stepworks applied their deep web digital experience to develop a launch website for the Invisible Kitchen brand.
The website was developed to distribute Invisible Kitchen products online. The team spent special attention to apply best practices SEO. This effort had valuable results, with the website appearing in top 10 organic searches for hotly contested keywords.
The engaging, informative and easy-to-use website expressed the founder’s vision of his brand. By aligning business, brand and digital strategies, the website produces ongoing value for the company.
Generating interest – The site engaged visitors with consistent and effective brand messages. Every page encouraged involvement and conversion with calls to action and clear paths to user fulfillment
Easy UI/UX – Simple order and reservation paths allow customers get what they want faster and easier, and increases sales
SEO effectiveness – Invisible Kitchen is prominently shown on page one of Google search results, for relevant keywords such as “Hong Kong caterer”