Understanding the power of branding, NOVA signalled a new era for the business with a redesigned brand identity.
Corporate and financial services firm NOVA launched in 2009 as a three-desk firm in a serviced office. Several years later, the company had built a strong business model supporting the demand for more innovation in corporate services. To highlight the value of its offering, the leaders of the business decided to invest in a new corporate identity.
NOVA’s leader worked closely with Stepworks’ branding specialists to develop foundational components for the brand. The project objective was to produce a brand toolkit for NOVA.
The toolkit was to inform collaboration with NOVA’s designers of choice for future cost-effective brand-building consistency.
Including a message framework with brand strategy and brand story, the toolkit systems supported creation of a wide variety of branding components.
Several years after conducting the brand revitalisation initiative, NOVA continues to build their brand.
Partnering with an experienced branding agency with a proven methodology resulted in accurate project scoping and effective delivery of their brand’s essential creative foundation.
A smart operator in finance and corporate services, NOVA has achieved great value from their revitalised brand.