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brand essence

The core message of a brand, usually in a short, simple phrase of one to five words.

brand preference

A strong preference for one brand over another, typically demonstrated by purchasing habits.

cost per thousand impressions (CPM)

How much advertisers pay for every thousand ads displayed. (CPM stands for cost per mille – mille being Latin for thousand.)

sales enablement

The process of providing sales teams with appropriate knowledge and support tools to engage prospects and sell effectively.

co-branding

The process of two or more brands endorsing a product or service. It usually occurs when the brands have similar values and goals, and can benefit from cooperating. Co-branding can help bot...

service brand

A brand representing a service rather than a product.

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Relevant brand work

Caring approach differentiates digital consultant in crowded market

Motherapp

Brand refresh unlocks new directions for business

KeyTech

Medical innovator rebrands to resonate with global audiences

Eyedeal

Global payments fintech brand conveys value to multiple stakeholders

FTS.Money

Latest insights

1. What should a family make public?

Family office branding: where privacy meets perception

For family offices, privacy matters. But a professionally-designed brand identity and website can build trust with the right people while keeping sensitiv...

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2. Health check your brand

Is your brand working for you?

Is your brand helping or holding back your business? A quick health check can reveal where misalignment may impact trust, talent and opportunity.

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3. Defending your brand from online scammers

Defending your brand from online scammers

AI makes it super easy for scammers to fake your brand. We look at simple ways to help protect yourself.

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Latest news

Illustration of two hands holding digital devices with the text FAKE NEWS and RUMOURS displayed in big red letters — 9 September 2026

Article explores family office branding and privacy

1 September 2026

Supporting the growth of a luxury travel business

28 August 2026

Fashion/personal care brand Bodiwealth launches with a growth platform

brand revitalisation