multi brand strategy / multiple branding

strategy

The intentional overarching approach an organisation takes to outperform rivals. Usually by offering something no one else can sustainably offer, by doing what everyone else does but cheape...

mission

youthquake

A significant cultural, social, or political shift driven by young people affecting consumer preferences.

brand strategy

The intentional overarching approach that defines what, when and how to communicate, to advance the operational strategy and objectives of an organisation, or the marketing of a commodity o...

freemium

A portmanteau of “free” and “premium”. A business model in which a brand offers a basic product or service for free, while charging for premium features or services.

mass marketing

The process of targeting large populations with messages tailored for broad appeal through channels with a wide reach.