Impeccable attention to detail and adherence to meticulously high standards at every touchpoint are mandatory for a premium luxury hospitality brand.
In an age of instant image sharing and constant public reviews of a property, every guest interaction must be supported by well-crafted collaterals.
Situation
Capella Hotels and Resorts leads in global luxury hospitality. Travel + Leisure recognised the brand as the world’s best hotel brand for four consecutive years.
Located in the Galaxy Macau integrated resort, the property introduces Capella hospitality to new regional audiences.
Capella engaged Stepworks to develop a suite of premium guest materials to support the Capella brand.
Response
Stepworks and Capella’s hospitality team produced more than sixty on-brand guest-facing items. Each piece reflects the Capella design aesthetic. Materials emphasise tactility, elegance and careful detail.
Items include gift boxes, stationery, guest gifts and in-room collaterals. Designers specified premium finishes and refined materials.
The team also created bilingual adaptations for local audiences.
Outcome
The completed collateral suite supports Capella’s luxury positioning. Guests encounter consistent brand expression across multiple touchpoints. Every item reflects the brand’s commitment to excellence in the craft of hospitality. Materials reinforce the sense of care and attention.
All deliverables were completed according to schedule. Stepworks’ design and production specs support future consistency in manufacturing and supply.
This close collaboration between Capella, Galaxy Macau and Stepworks is another successful project for the brand. The Stepworks team is proud to have played a role in supporting the launch of the hotel, and contributing to a very special guest experience.
“Stepworks truly understood Capella’s vision, as well as the needs of Galaxy Macau, delivering elegant guest collateral that elevates our brand experience. Their professionalism, attention to detail, and proactive approach made for a seamless collaboration. They are fantastic creative partners to work with.”
Jeremy Walker, Senior Vice President of Marketing and Events
Galaxy Entertainment Group
Serving up a new restaurant experience? Creating an enticing new hotel or resort concept? A desirable brand, expertly executed with passion will resonate with your target guests. Our hospitality and food service brand building skills are seasoned by around 200 successful projects.
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