Brand building



A consistent typographical design used to represent the name of an organisation, product or service (as opposed to a graphic symbol). The name can get a graphic treatment such as customised font or letter forms for a unique brand identity. Coca-Cola, FedEx and Samsung are examples of logotypes. Also called a wordmark.

Suggest a term

Let’s talk about your business
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong