sonic branding

trademark

Intellectual property that identifies an asset as originating from a particular legally-recognised source.

brand identity

A brand identity is the totality of elements that identify and distinguish a brand in people’s minds. These elements include (but aren’t limited to) the logo, colours, typography, images, m...

cost per thousand impressions (CPM)

How much advertisers pay for every thousand ads displayed. (CPM stands for cost per mille – mille being Latin for thousand.)

out of home (OOH)

Mass media outside the home, typically visible to the general public. Includes billboards, signage, hoardings, public transport.

functional names

on/off-brand

The degree of correctness of the expression or action of a brand and its desired perception in people’s minds.