sonic branding

customer characteristics

Traits that describe a customer. This can cover demographics, interests, and spending habits. Knowing these characteristics can help brands better target and appeal to customers.

copywriter

The individual responsible for originating marketing messages.

vision

employer branding

Activity that enhances the perceived value of an organisation to employees and employment candidates.

brand building

Activities that increase the value of a brand. These include branding and marketing communications.

brand architecture

The hierarchical breakdown of how an organisation and its individual brands fit together. These are segmented into three types: 1. Branded house (a single brand appears on all products and...