Brand building
glossary

Question

A unique or special quality that sets a product, service, or brand apart from its competitors, for example a distinctive design, a compelling marketing campaign, or a unique value proposition.

Accepted Answer

A unique or special quality that sets a product, service, or brand apart from its competitors, for example a distinctive design, a compelling marketing campaign, or a unique value proposition.

Brand building
glossary

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Brand building glossary

X factor

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Brand building
glossary