hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong
Brand upgrade for a tech sector leader
Business objectivesBrand management, New offering, Shape perceptions
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Established 1988 and listed 2005, Tradelink (Stock Code: 536) is a digital technology pioneer and leader.
Coinciding with its 35th anniversary, the company initiated a brand revitalisation project to support its changing business objectives.
Goals included defining a message framework that reinforced Tradelink’s leadership in etrade document compliance, and supported growth in its range of trade-related products and services. A redesigned brand identity signalled the changes.
Business strategy support – The revitalised brand facilitates Tradelink’s business, culture, recruitment and performance development. It declares leadership and crystallises its value in society
Clarity for key stakeholders – Clearly expressing the company’s advantages and positioning supports positive perceptions in customers, team and shareholders.
Regulator compliance – Defining and developing an appropriate internal culture supports Tradelink’s conformance with its obligations as a listed company.
Tools for cost-effective brand building – Detailed guidelines defining messages, and brand design and presentation ensure Tradelink can continue to cost-effectively market their offerings with quality and consistency.
Before most people had even heard of the internet, Tradelink was working to bring digital data exchange to businesses.
The website is the core asset of any modern brand. Tradelink’s website supports multiple functions and applications.
From digital product distribution, to customer and team recruitment, regulator compliance and more....
To make it all work, the Tradelink and Stepworks code development teams cultivated an intensely close collaboration.
Digital efficiency maximised – Tradelink got it right first time by developing the website in close partnership with brand, design and digital specialists.
Brand / website consistency – Deploying one team to develop brand and website enabled diversified offerings to be presented cohesively.
Future development supported – Objectives included maximising the Tradelink team’s involvement to give them complete ongoing internal control of the website and brand.
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Tradelink maximised the value of its branding agency partnership with a selection of brand building collaterals and templates.
These included a comprehensive set of brand guidelines that provided support for Tradelink’s marketing team.
The project was scoped to consider a set of tools that would deliver maximum value and set the stage for ongoing brand building in-house.
Building trust, projecting confidence – On-brand communications add positive energy to Tradelink meetings and presentations.
Relevance, clarity and consistency – The communications materials are designed to be easily adapted to many business situations.
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hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong