repositioning

brand revamp

brand audit

A research initiative designed to obtain an understanding about the reality of a brand. It explores and identifies the brand's, and competitors, current positioning in the market. It typica...

qualitative research

A market research methodology that aims to understand human behaviour in a market context by observing interactions with sample audiences.

brand marketing

The strategy of developing and growing a relationship between a brand and its stakeholders over time. Objectives include encouraging preference, enhancing reputation and positively affectin...

logotype

A consistent typographical design used to represent the name of an organisation, product or service (as opposed to a graphic symbol). The name can get a graphic treatment such as customised...

market segment

A group of potential customers sharing a common need or want that a company can target as a mass.