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The methodology of creating, identifying and assigning names to companies, products and services for competitive advantage. Effective naming helps communicate a branded offering’s features, benefits and/or values to distinguish it for audiences, making it easier to notice and remember. Naming also affects trademarking. Different types of brand names include coined names, compound names, descriptive names, evocative names and acronym names.
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233