hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong
The methodology of creating, identifying and assigning names to companies, products and services for competitive advantage. Effective naming helps communicate a branded offering’s features, benefits and/or values to distinguish it for audiences, making it easier to notice and remember. Naming also affects trademarking. Different types of brand names include coined names, compound names, descriptive names, evocative names and acronym names.
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong