Brand building
glossary

Question

A measure of how a company's ethical and social policies and practises compare to those of its competitors. The rating is based on brand positioning as well as ethical variables.

Accepted Answer

A measure of how a company's ethical and social policies and practises compare to those of its competitors. The rating is based on brand positioning as well as ethical variables.

Brand building
glossary

ethical positioning index (EPI)

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Brand building glossary

ethical positioning index (EPI)

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Brand building
glossary