See other terms

visual identity

A term that specifies the elements of a brand that can be perceived through sight within the wider context of brand identity.

creative brief

The document that informs the creative team about the requirements, objectives and deliverables for a creative initiative. The Stepworks Creative Brief Engine is an interactive tool that st...

trademark

Intellectual property that identifies an asset as originating from a particular legally-recognised source.

sales enablement

The process of providing sales teams with appropriate knowledge and support tools to engage prospects and sell effectively.

experiential names

A name designed to convey the customer or user experience in some way. Experiential names can be created through wordplay or alliteration, and may have a sensory component. Examples include...

brand personality

A distinctive collection of human characteristics applied to a brand with the aim to produce a consistent experience that resonates with an audience. These traits align how a brand looks, s...