Brand building
glossary

Name: Stepworks Singapore
Address: 160 Robinson Road, #14-04, Singapore, Singapore, 068914, SG
Telephone: +65-6668-7233

Question

Generally competing on price, a generic brand presents a product as a commodity. It does not seek the advantages branding offers, such as reputation, recognition and recall.

Accepted Answer

Generally competing on price, a generic brand presents a product as a commodity. It does not seek the advantages branding offers, such as reputation, recognition and recall.

Brand building glossary

generic brand

Suggest a term

Get Wholehearted Brand Building – regular insights via email

Brand building
glossary