Brand building
glossary

Question

Generally competing on price, a generic brand presents a product as a commodity. It does not seek the advantages branding offers, such as reputation, recognition and recall.

Accepted Answer

Generally competing on price, a generic brand presents a product as a commodity. It does not seek the advantages branding offers, such as reputation, recognition and recall.

Brand building
glossary

generic brand

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Brand building glossary

generic brand

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Brand building
glossary