Brand building glossary

corporate culture

The shared values, beliefs, attitudes, behaviours, and practices that characterise an organisation and shape its internal and external interactions. Corporate culture plays a critical role in building an organisation's identity, reputation, and success by influencing the attitudes and behaviours of employees, stakeholders, and customers. It can vary widely across organisations and industries, and be influenced by factors such as leadership style, organisational structure, employee demographics, and deliberate intervention.

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