Brand building


corporate culture

The shared values, beliefs, attitudes, behaviours, and practices that characterise an organisation and shape its internal and external interactions. Corporate culture plays a critical role in building an organisation's identity, reputation, and success by influencing the attitudes and behaviours of employees, stakeholders, and customers. It can vary widely across organisations and industries, and be influenced by factors such as leadership style, organisational structure, employee demographics, and deliberate intervention.

Suggest a term

Let’s talk about your business
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong