brand value

slogan

strategy

The intentional overarching approach an organisation takes to outperform rivals. Usually by offering something no one else can sustainably offer, by doing what everyone else does but cheape...

robots.txt

A text file placed in a website directory that directs search engine robots (spiders and crawlers) which pages to index and which to omit.

brand personality

A distinctive collection of human characteristics applied to a brand with the aim to produce a consistent experience that resonates with an audience. These traits align how a brand looks, s...

quantitative research

A market research methodology that aims to understand human behaviour through collection and analysis of data.

trademark

Intellectual property that identifies an asset as originating from a particular legally-recognised source.