generic name

messaging

A communication strategy using language and writing to build perceptions in an audience’s mind. Messaging is used to tell stories, make value propositions, influence decision making, and di...

quantitative research

A market research methodology that aims to understand human behaviour through collection and analysis of data.

strategy

The intentional overarching approach an organisation takes to outperform rivals. Usually by offering something no one else can sustainably offer, by doing what everyone else does but cheape...

communications

market leader

The brand with the largest market share in a certain industry.

visual identity

A term that specifies the elements of a brand that can be perceived through sight within the wider context of brand identity.