Crossover campaign unites two premium brands

Business objectivesBuild awareness, Increase sales, Shape perceptions
Porsche Design x KEF

Helping two legendary brands add value together

Noted German design house Porsche Design teamed up with respected British audiophile equipment producer KEF, to develop a crossover line of high-resolution audio accessories.

The initial collaboration involved three videos that briefly explained unique features of the products.

Stepworks overcame tight deadlines and logistical challenges to organise and direct a shoot, complete with Porsche cars on location. The result was a collection of understated on-brand lifestyle shots showing people enjoying KEF x Porsche Design products.

The photoshoot successfully expressed the aesthetics of the two brands 

Value created

On-brand crossover – The collaboration struck an effective balance in presenting the new collection’s strengths in audio technology and design aesthetics to fans of both brands.

Effective marketing – KEF and Porsche Design teams applauded the results for matching the ambitions of the inspired partnership.

Cost-efficient production – To get more mileage from a single production, the video was made to be easily edited into three stories. The photoshoot output was also designed for multipurpose use.

Distributed as a single video, plus three individual product stories, the video expresses the dynamic crossover
“All projects are handled with superb care from project management, innovative creative ideas, to appropriate design solutions. Our collaborations are consistently completed with high quality results.”

Carrie Li, Senior Marketing Manager

Close up shots conveyed the high-precision products and highlighted their premium positioning

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