hygiene factors

brand image

What people perceive the brand to be. Brand building activities can help improve a brand’s image.

brand voice

corporate citizen

The recognition that a corporation has a wider effect on society, and its obligations to society go beyond minimum regulatory compliance and generating profits for shareholders. In many sec...

market position

A company's place in the market in relation to its competitors. Position can be ranked by various factors.

sales enablement

The process of providing sales teams with appropriate knowledge and support tools to engage prospects and sell effectively.

corporate culture

The shared values, beliefs, attitudes, behaviours, and practices that characterise an organisation and shape its internal and external interactions. Corporate culture plays a critical role...