Healthcare packaging must explain a product’s purpose and give people confidence in what they are choosing.
Australian nasal healthcare brand Nadu needed its consumer range and new clinical line to work as one recognisable family. The product packaging had to engage different audiences and meet demanding labelling compliance requirements.
Situation
The brief called for new packaging design using the brand’s existing foundational assets to elevate the buyer experience. In addition to retail shoppers, the packaging had to give confidence to clinicians and potential investors. Retail shoppers needed to identify product function quickly, while healthcare professionals required practical information.
Packaging also had to accommodate the stringent requirements of the Australian regulator, the Therapeutic Goods Administration. Claims, instructions and legibility had to be presented with a distinctive brand identity.
Response
Stepworks developed label and carton layouts using Nadu’s core brand assets. The information hierarchy brought product names and purpose forward, with appropriate contrast and space for required wording.
Several review rounds refined the copy, typography and colour treatment. The team adapted the consumer-facing design for the clinical line without losing its connection to the wider range.
Close liaison with manufacturers resolved production constraints and prepared the artwork for consistent reproduction across the required formats.
Outcome
The completed packaging gives Nadu a coherent presentation across retail and clinical channels, with dedicated artwork for its creams and sprays.
Each pack keeps the product’s role and essential information in view, helping shoppers and healthcare professionals understand the offer.
The project brought brand, regulatory and manufacturing considerations together, giving the business a practical packaging system to support its healthcare range.
“The branding, packaging, and website design work by Stepworks on Nadu has significantly strengthened our ability to onboard distributors and connect with customers. The enhanced brand identity has not only improved market perception but also instilled greater confidence in distributors, hospitals, respiratory labs, and end users.
Achieving this while preserving the brand elements we love – our unique logo, typeface, and overall feel – was no small feat.
Their work has been instrumental in helping us stand out as a new player with real gravitas.”
Alexandra French, Founder & CEO
Nadu Healthcare
Brand is often the most important driver of retail value. We’ve created valuable distinctiveness and desire for many consumer-facing brands along increasingly complex customer journeys.
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