Sky Business Centre was created to offer customers an exceptional experience. Its attention to service detail, interior design and architecture all supports its focus on quality. This is supported by its thoughtful brand identity.
Sky Business Centre creates premium and efficient working spaces in Hong Kong. Customers for its high-end professional business solutions include SMEs, professional firms, multinational corporations and startups.
To support its launch, Sky’s owners called on Stepworks, with whom it had successfully collaborated on a previous project.
Stepworks assembled a team to answer the brief in a way that was time- and cost-efficient.
The process was streamlined because of the mutual understanding gained after working together on the much more extensive earlier project.
Together the Sky and Stepworks team developed a valuable platform for future brand building.
From the partnership came a brand identity that positioned Sky exactly how its owners intended.
A major success factor of this initiative is the long-term multi-project collaboration of those involved.
Every brand building project is unique. So is every client / agency relationship. The value of trust and understanding built over time in these relationships is massive.