Sustainability report design for Swire Pacific

Business objectivesShape perceptions, Strengthen culture, Sustainability reporting
Digital
Advisory
Analytics
API integration
UX and UI
Web development

Digital sustainability report design and development

Swire Pacific’s sustainability reports are designed to share the ESG efforts of their five business areas with investors, employees and green groups.

The group sought a sustainability report designer with the digital expertise to continuously upgrade reporting standards as new sustainability metrics emerge.

Stepworks helped produce seven annual editions of Swire Pacific’s sustainability reports. The team provided creative concepts, infographics and digital design, and coding.

Easy navigation, clear information hierarchy and subtle animation improves the user experience.

Stepworks and Swire Pacific ensured each sustainability report design evolved each year based on stakeholder expectations, legal regulations and user feedback.

Value created

Consistent digital touchpoints – Stepworks created a design theme for each year’s report that extended to announcement emails, summary documents and downloadable PDF versions.

Deeper engagement – Performance data from past reports were rarely read. Creating useful tools and interactive matrices made them easy to understand, compare and share for improved audience engagement.

Tight deadlines met – Due to frequent regulatory changes and tight deadlines, Stepworks and Swire Pacific worked closely to deliver on time and to an exceptional standard.

Ongoing partnership – Close teamwork led to Stepworks being trusted to develop each new report. This helped the Stepworks team propose and implement improvements earlier and more effectively.

swire-pacific-sustainability-report-graphs
Readers of Swire Pacific’s digital sustainability report can interact with visualised data and infographics, download preferred sections and compare trends from previous years
The sustainability report can also be downloaded as a file with in-PDF navigation

Stepworks has helped produce all annual editions since 2018
“I am grateful for the fantastic support the Stepworks team provided when I took leadership of our sustainability report project. I especially appreciate how their designers found interesting ways to illustrate our messages. The interactive charts and graphs they developed certainly make our data more compelling.”

Mark Harper, Group Head of Sustainability
Swire Pacific

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