Security Notice: Stepworks never requests payment for employment or offers jobs on messaging apps. All official communications will come from an @stepworks.co email address.

中

Brand building
glossary

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
O

on/off-brand

The degree of correctness of the expression or action of a brand and its desired perception in people’s minds.

See also: through-the-line (TTL)

Suggest a term

Let’s talk about building your brand

hello@stepworks.co

Or use our enquiry form

Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700

Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233

Get Wholehearted Brand Building – regular insights via email