中

Brand building
glossary

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
O

on/off-brand

The degree of correctness of the expression or action of a brand and its desired perception in people’s minds.

See also: through-the-line (TTL)

Suggest a term

Let’s talk about your business

hello@stepworks.co
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Get unique expert branding advice to grow your business