Matilda International Hospital wanted to increase awareness of its orthopaedic services, and generate enquiry.
Typically, regional healthcare institutions take an information-heavy approach to a campaign like this, depicting surgeons and facilities.
Stepworks and the Matilda team developed a highly focused campaign that directly spoke to active people with joint pain. The aim was to attract attention, increase enquiry and reinforce Matilda’s positioning as a healthcare leader.
Positive response – The success of the first campaign led to a sequel.
Strengthened perceptions – The campaign reinforced Matilda’s leadership position, with other healthcare institutions following in their footsteps.