Campaign
Advertising
Digital
Strategy

Lead generation for healthcare services

Matilda International Hospital wanted to increase awareness of its orthopaedic services, and generate enquiry.

Typically, regional healthcare institutions take an information-heavy approach to a campaign like this, depicting surgeons and facilities.

Stepworks and the Matilda team developed a highly focused campaign that directly spoke to active people with joint pain. The aim was to attract attention, increase enquiry and reinforce Matilda’s positioning as a healthcare leader.

matilda-international-hospital-orthopaedics-campaign

Value created

Positive response – The success of the first campaign led to a sequel.

Strengthened perceptions – The campaign reinforced Matilda’s leadership position, with other healthcare institutions following in their footsteps.