More patients choose this healthcare leader

Matilda International Hospital – Orthopaedics campaign

Lead generation for healthcare services

Matilda International Hospital wanted to increase awareness of its orthopaedic services, and generate enquiry.

Typically, regional healthcare institutions take an information-heavy approach to a campaign like this, depicting surgeons and facilities.

Stepworks and the Matilda team developed a highly focused campaign that directly spoke to active people with joint pain. The aim was to attract attention, increase enquiry and reinforce Matilda’s positioning as a healthcare leader.


Value created

Positive response – The success of the first campaign led to a sequel.

Strengthened perceptions – The campaign reinforced Matilda’s leadership position, with other healthcare institutions following in their footsteps.

The fresh clean look of the campaign cut through the clutter in outdoor environments

Traditional media offered more space to explain the offering


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