Brand development supports Sun Life Private Wealth global launch

For high net worth (HNW) and ultra high net worth (UHNW) individuals and families, life insurance can help to preserve, protect and transfer wealth across borders and generations.

Stepworks was engaged to translate the new proposition into a coordinated launch campaign for clients, brokers and business partners.

Specialist offer communicated with clarity

Stepworks developed the launch materials around a clear private wealth proposition. Working with Sun Life, the Stepworks team co-developed the positioning phrase Trusted across generations. Expertise across borders. A visual expression was created that adhered to Sun Life’s corporate brand guidelines.

The campaign brought the proposition to life consistently across brochures, flyers, a client onboarding pack, launch letters, web banners, social media posts, advertising and a custom-designed corporate gift for guests who attended the launch event.

Consistency for the new brand launch 

The custom-designed corporate gifts were well received at the launch event, attended by Olympic freestyle skier Eileen Gu.

Throughout the programme, the Stepworks team coordinated the work across formats and delivery requirements. Feedback from the client-partner team has been very positive, particularly on Stepworks’ responsiveness and the quality of work.

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