Brand building
glossary

Question

A private label, (also called a private brand or private-label brand), is a brand owned by a retailer, offered alongside, and competing with, brands from other businesses.

Accepted Answer

A private label, (also called a private brand or private-label brand), is a brand owned by a retailer, offered alongside, and competing with, brands from other businesses.

Brand building
glossary

private label

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Brand building glossary

private label

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Brand building
glossary