AGBA began life as a SPAC listed on Nasdaq. It recently emerged as a major new player in the Greater Bay Area finance and health space. The AGBA platform unites people and businesses with greater choices in financial services, healthcare and wellness.
AGBA operates several businesses and a unique finbiz platform that brings new opportunities and flexibility to the sector. The group’s brands include Hong Kong’s biggest corporate health services company.
A year before launching, AGBA recruited Stepworks to help develop its brand. The AGBA / Stepworks team worked closely with C-suite management to develop a comprehensive brand strategy, corporate identity and group website.
Effective message framework – The team developed a brand architecture and foundation messages that presented the value of the complex offering clearly and convincingly.
Productive collaboration – The AGBA and Stepworks team developed a rigorous “what if” approach, always questioning the implications and seeking improvement.
Solid path forward – The evolved and refreshed design amplified the brand’s reputation for quality, innovation and value.