Value created

Effective decision making – The research stage that commenced the branding project examined the implications of various creative directions for the brand.

Successful transition – The branding collaboration supported the new business strategy, and achieved the aims of building on heritage and reputation with minimum disruption to existing relationships.

Clear core message  – The company's brand DNA Building great concisely sums up their promise and heritage, and positions them at the premium end of the market.

“When my company underwent a management buyout from a multinational pulling out of the Greater China region we had to somehow retain the goodwill and recognition we had built over many decades. Branding was a strong part of this. Stepworks took us through various options we had and we eventually arrived at a creative solution that ticked all the boxes which resonated with staff and clients.”

Tim Threlkeld, Managing Director
TCG Construction