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A brand that is no longer relevant or successful, but continues to exist in a kind of undead state, marketed and sold through aggressive advertising or other tactics. These brands may struggle to compete with newer, more innovative competitors, and may have difficulty adapting to changing consumer preferences and trends. Examples: Blockbuster, Sears, MySpace.
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233