Brand building
glossary

I

invented names

An original name created for a brand, company, or product, with no other linguistic definition. Examples: Accenture, Kodak, Xerox.

Suggest a term

Let’s talk about building your brand

hello@stepworks.co
+852 3678 8700

Or use our enquiry form

702, LKF 29
29 Wyndham Street
Central, Hong Kong