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Brand building
glossary

I

intellectual property (IP)

Ownership of ideas, concepts and content. An important dimension to brand building is staking out legal ownership of valuable trademarks and copyrights.

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Hong Kong
702, LKF29
29 Wyndham Street
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+852 3678 8700

Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233