Brand building
glossary

Question

Ownership of ideas, concepts and content. An important dimension to brand building is staking out legal ownership of valuable trademarks and copyrights.

Accepted Answer

Ownership of ideas, concepts and content. An important dimension to brand building is staking out legal ownership of valuable trademarks and copyrights.

Brand building
glossary

intellectual property (IP)

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Brand building glossary

intellectual property (IP)

Suggest a term

Let’s talk about building your brand

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Brand building
glossary