See other terms

tone of voice

A brand’s own unique way of communicating its personality through language to get noticed, remembered and recognised. Tone of voice is a part of the brand identity. Tone of voice parameters...

sales enablement

The process of providing sales teams with appropriate knowledge and support tools to engage prospects and sell effectively.

qualitative research

A market research methodology that aims to understand human behaviour in a market context by observing interactions with sample audiences.

motion graphics

Animated graphic design content or video footage which creates the illusion of movement. The term is often used to differentiate from (stationary) graphic design. Motion graphics often feat...

corporate citizen

The recognition that a corporation has a wider effect on society, and its obligations to society go beyond minimum regulatory compliance and generating profits for shareholders. In many sec...