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Brand building glossary

distinction

A distinctive quality, such as a unique feature, mnemonic or promise, increase the memorability of a brand. This brand recognition raises the likelihood of choice at the point of sale.

Distinctiveness combined with availability leads to growth in sales.

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market share

The percentage of a market (an industry, or a specific market segment) that is controlled by a particular company or product.

X-channel

Or cross channel, refers to the integration of various marketing channels, such as social media, email, mobile, and web, to create a seamless and consistent brand experience for customers a...

coined names

Names that didn’t previously exist before being created and defined by an individual or team. Examples include Coca-Cola, Google, meme, and the World Wide Web.

brand preference

A strong preference for one brand over another, typically demonstrated by purchasing habits.

market leader

The brand with the largest market share in a certain industry.

launch

A launch is an event or series of events that formally introduce a new product, service, line extension, or brand to the market. The launch typically includes a media conference, product de...

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