Brand building
glossary

Name: Stepworks Singapore
Address: 160 Robinson Road, #14-04, Singapore, Singapore, 068914, SG
Telephone: +65-6668-7233

Question

A strategy of developing one or more branded offerings that are different from, but related to, another branded product or service. Often applied to leverage existing brand value into another category.

Accepted Answer

A strategy of developing one or more branded offerings that are different from, but related to, another branded product or service. Often applied to leverage existing brand value into another category.

Brand building
glossary

sub-brand

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Brand building glossary

sub-brand

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Brand building
glossary