Brand building
glossary

Question

A strategy of developing one or more branded offerings that are different from, but related to, another branded product or service. Often applied to leverage existing brand value into another category.

Accepted Answer

A strategy of developing one or more branded offerings that are different from, but related to, another branded product or service. Often applied to leverage existing brand value into another category.

Brand building
glossary

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Brand building glossary

sub-brand

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Brand building
glossary