Premium luxury is expressed in every detail

Business objectivesBuild awareness, Increase sales, Shape perceptions
Shangri-La Hotels and Resorts
Product & packaging
Sales enablement

Luxury hotel brand building requires consistent care

Premium hotel group Shangri-La Hotels & Resorts teamed up with Stepworks on many branding projects over a number of years.

A deep understanding of the hospitality brand’s DNA helped the team advance guest perceptions of Shangri-La’s premium quality, high-value offering. 

The collaborative projects ranged from branding new flagship resorts and chains, to F&B outlets, internal communications, promotional campaigns and in-room collateral design, naming, advertising and more.

The in-room collaterals project for Shangri-La included designs for multiple items, such as these keycards and holders

Value created

Reliable partners – Shangri-La’s creative collaborators deeply understood their branding objectives and could be relied on to deliver effective solutions.

Lower costs – Working with the same team over multiple projects eliminated the expense of tendering and constantly briefing new teams.

Effective outcomes – Whether a new restaurant, in-room guest collaterals or the brand for a new property, Shangri-La executives expressed ongoing satisfaction with the results of the teamwork.

Maintaining a premium image requires a deep understanding of how to apply a brand using a range of materials, textures and techniques 

These brochures were produced for premium Shangri-La properties around Asia

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