tone of voice

transcreation

A compound of "translation" and "creation", it’s the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. An effective transcr...

employer branding

Activity that enhances the perceived value of an organisation to employees and employment candidates.

visual identity

A term that specifies the elements of a brand that can be perceived through sight within the wider context of brand identity.

brand manager

The role responsible for developing and executing a marketing plan for a branded product or service.

slogan

market segment

A group of potential customers sharing a common need or want that a company can target as a mass.