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A brand’s own unique way of communicating its personality through language to get noticed, remembered and recognised. Tone of voice is a part of the brand identity. Tone of voice parameters are expressed in guidelines to help writers understand how to apply it across touchpoints consistently and effectively. Also called tone and manner, brand voice and brand tonality.
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
19/F, LKF 29
29 Wyndham Street
Central, Hong Kong