Name: Stepworks Singapore
Address: 160 Robinson Road, #14-04, Singapore, Singapore, 068914, SG
Telephone: +65-6668-7233

See other terms

awareness

The degree of recognition and understanding of a brand within a defined audience.

masterbrand

The dominant brand attached to an organisation's products and/or services. Examples include Virgin, Ford, United Nations.

branding

The process of defining and expressing a brand through words, images and design to influence perception.

trademark

Intellectual property that identifies an asset as originating from a particular legally-recognised source.

messaging framework

A structured approach to articulating the central messages of a brand prior to amplification in various channels. The messaging framework may include a brand strategy, brand model with prom...

brand manual

A published guide that explains how a brand should be applied. It typically covers the brand idea, logo, colour palette, typography, imagery, tone of voice and usage rules so teams can crea...