Name: Stepworks Singapore
Address: 160 Robinson Road, #14-04, Singapore, Singapore, 068914, SG
Telephone: +65-6668-7233

See other terms

brand architecture

The hierarchical breakdown of how an organisation and its individual brands fit together. These are segmented into three types: 1. Branded house (a single brand appears on all products and...

invented names

An original name created for a brand, company, or product, with no other linguistic definition. Examples: Accenture, Kodak, Xerox.

tactics

The details of how the strategy will be executed. Not to be confused with the strategy itself.

multi brand strategy / multiple branding

A house of brands strategy targeting multiple marketing segments with multiple brands. Examples include Nestle, L'Oreal, Meta.

trademark

Intellectual property that identifies an asset as originating from a particular legally-recognised source.

vision

A statement describing the future an organisation aims to create or contribute to. An effective vision statement gives long-term direction and helps people understand what the organisation...