Brand building
glossary

Question

The strategy of developing and growing a relationship between a brand and its stakeholders over time. Objectives include encouraging preference, enhancing reputation and positively affecting various business KPIs.

Accepted Answer

The strategy of developing and growing a relationship between a brand and its stakeholders over time. Objectives include encouraging preference, enhancing reputation and positively affecting various business KPIs.

Brand building
glossary

brand marketing

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Brand building glossary

brand marketing

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Brand building
glossary