Brand building


focus group

A research process used to gather qualitative data about a target market or consumer segment. A moderator leads a small group of participants through a discussion about a product, service, or topic. The goal is to gather feedback and insights that will inform marketing decisions.

Suggest a term

Let’s talk about your business
+852 3678 8700

Or use our enquiry form

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong